Insights & Resources

Merch Slack says take 10% off a MAP SKU. This week: Maintain, Increase, Decrease, Promote, Bundle, or Clear, with no updatePrice. Baymard 70.22% measures checkout abandonment; it is not pricing ROI.

A missing care line or a $0 price is a chargeback, not a content nicety. The agent drafts. A merchandiser publishes. Run 10 products this week. We are not publishing a completeness score.

Before a copilot picks a winner, your SKUs have to be comparable. Baymard still puts cart abandonment at 70.22%. This is a merchant audit of missing fields, mixed units, and lying facets, not a strategic keynote.

SEO is not dead. McKinsey and EuroCommerce (June 2026) say 61% of European consumers already use AI for product discovery. Run both paths: classic feeds plus honest structured facts agents can retrieve.

When a shopper asks your copilot to compare two tees, it reads one object per SKU, not the PDP HTML. Baymard still puts cart abandonment at 70.22%. The passport is the shopping-agent read slice, not the full PIM contract.

Shopper asks for a wide waterproof shoe in stock. Rank on fit and stock, not "people also bought." Cart abandonment sits at 70.22%, and wrong recs do not fix it.

Packaging crush shows up in reviews before it shows up in tickets. A 30-day ops brief names themes and owners. Public replies wait for a person. We are not publishing a star-rating lift.

Monday, the unsigned PO packet. An agent drafts qty, vendor, and need-by. Qty over 2× 28-day velocity stays HITL. A buyer still sends it.

Monday, the RFQ clipboard. An agent drafts from customer price and ATP. Over the $5,000 fixture cap stays HITL. CPQ still issues the quote.

Shopify #1001, OMS SO-1001, WMS PICK-88: three ids, one paid order. Document one join this week. The ~$791/mo platform cost floor at 50,000 sessions buys nothing if the join is a guess.

Your rec widget, on-site search, and a shopping agent should read the same SKU. Adobe's July 2026 cohort says 39% of homepages aren't machine-readable. Agentic commerce fails earlier on missing attrs, duplicate GTINs, and stale stock. This is the catalog contract.

This refund means 5 screens, a polite shopper, and a package that says delivered. Build the evidence first. Recommend. Do not issue the refund in week one.